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The Mobile Bar Learning Room
TMBLR
Course Descriptions
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Click on the box to read the course description
Branding/Target Market
Get More Exposure!
The Branding course is one you don’t want to skip! It is the foundation of your business.
This course helps you identify and understand your strengths, positioning, and differentiation that will help set your business apart from the sea of other mobile bar services.
Your business needs to communicate relentlessly and clearly what your core competencies are and why people should hire you as well and pay for your services. We will take a deep dive to understand and acknowledge who your target customer is and where to find them. This insight is a crucial key component for your successful business growth strategy. As a result, you’ll win the bids that keep eluding you, you’ll build customer loyalty, you’ll achieve more word-of-mouth referrals, and you’ll make connections to preferred vendor locations, event planners, and corporate companies.
Understanding 6 REASONS YOU’RE STRUGGLING TO BOOK PARTIES so you can fix them.
1- Confusing or lacking brand messaging: Inconsistent and unclear branding can confuse potential customers and dilute your message. Stop trying to be all things to all people- identify who you are as a product/package.
2- Inconsistent Branding: Ensure that your branding is consistent across all marketing channels and materials example – your brand name, your photos, your products, your website, social media, etc.
3- You have not identified your target market and where to find them – meaning who has the money to pay for your product, where they live, and what they want.
4- Poor messaging: Your marketing messages may not be compelling or may not effectively communicate the value of your product or service. Your messaging should resonate with your target audience.
5- No Differentiations from your competitors- you haven’t established your competitive advantages – meaning what makes you special and what you do better than anyone else!
6- No cohesive message: You need a mission statement that defines who you are and what your business is in a nutshell so that you can clearly communicate this in your company standards.
You will be invited to a private viewing room on Facebook. Log onto the “featured tab” at the top of the page. You will be able to view the video 24 hours a day if you are a member, you will also receive a PowerPoint and supplemental documents that you can download and keep.
The Branding course is one you don’t want to skip! It is the foundation of your business.
This course helps you identify and understand your strengths, positioning, and differentiation that will help set your business apart from the sea of other mobile bar services.
Your business needs to communicate relentlessly and clearly what your core competencies are and why people should hire you as well and pay for your services. We will take a deep dive to understand and acknowledge who your target customer is and where to find them. This insight is a crucial key component for your successful business growth strategy. As a result, you’ll win the bids that keep eluding you, you’ll build customer loyalty, you’ll achieve more word-of-mouth referrals, and you’ll make connections to preferred vendor locations, event planners, and corporate companies.
Understanding 6 REASONS YOU’RE STRUGGLING TO BOOK PARTIES so you can fix them.
1- Confusing or lacking brand messaging: Inconsistent and unclear branding can confuse potential customers and dilute your message. Stop trying to be all things to all people- identify who you are as a product/package.
2- Inconsistent Branding: Ensure that your branding is consistent across all marketing channels and materials example – your brand name, your photos, your products, your website, social media, etc.
3- You have not identified your target market and where to find them – meaning who has the money to pay for your product, where they live, and what they want.
4- Poor messaging: Your marketing messages may not be compelling or may not effectively communicate the value of your product or service. Your messaging should resonate with your target audience.
5- No Differentiations from your competitors- you haven’t established your competitive advantages – meaning what makes you special and what you do better than anyone else!
6- No cohesive message: You need a mission statement that defines who you are and what your business is in a nutshell so that you can clearly communicate this in your company standards.
You will be invited to a private viewing room on Facebook. Log onto the “featured tab” at the top of the page. You will be able to view the video 24 hours a day if you are a member, you will also receive a PowerPoint and supplemental documents that you can download and keep.
Pricing/Packaging
6 Figure Pricing
Description: This 2-hour Zoom Course will give you the exact pricing and packaging that will lead to six-figure profits. This course will include your target market, expense evaluation, pricing, and package structure.
Pricing and Packaging seem to be the most confusing aspects of running a profitable mobile bar business.
The Packaging and Pricing course will show you how it can be easy for you to price and package your services and make generous profits.
You will also be shown how to package your services to encourage and secure more sales.
After completing this course, you will be able to quote in less than a minute what you should charge for any size party.
You will be invited to a private viewing room on Facebook. Log onto the “featured tab” at the top of the page. You will be able to view the video 24 hours a day if you are a member, you will also receive a PowerPoint and supplemental documents that you can download and keep.
Description: This 2-hour Zoom Course will give you the exact pricing and packaging that will lead to six-figure profits. This course will include your target market, expense evaluation, pricing, and package structure.
Pricing and Packaging seem to be the most confusing aspects of running a profitable mobile bar business.
The Packaging and Pricing course will show you how it can be easy for you to price and package your services and make generous profits.
You will also be shown how to package your services to encourage and secure more sales.
After completing this course, you will be able to quote in less than a minute what you should charge for any size party.
You will be invited to a private viewing room on Facebook. Log onto the “featured tab” at the top of the page. You will be able to view the video 24 hours a day if you are a member, you will also receive a PowerPoint and supplemental documents that you can download and keep.
Massive Marketing
15 Best Marketing Platforms to Get Sales
Description: This 2.5-hour Live Zoom Course will give you the 15 Best Marketing Platforms to Build your Mobile Bar 6 Figure Business.
These are not your typical Gig Salad, The Knot, or other common places where most mobile bartenders try and find clients! These are my tried-and-true connections, visibility tactics, advertising, and marketing methods I used to create my double 6-figure business.
The importance of marketing for your business is that it makes the customers aware of your products or services, engages them, and helps them make the buying decision. In this course You will learn the who, what, when, where, and how you will find the best target market customers that will be interested in finding out more about your services.
You will be invited to a private viewing room on Facebook. Log onto the “featured tab” at the top of the page. You will be able to view the video 24 hours a day as long as you are a member, you will also receive
Description: This 2.5-hour Live Zoom Course will give you the 15 Best Marketing Platforms to Build your Mobile Bar 6 Figure Business.
These are not your typical Gig Salad, The Knot, or other common places where most mobile bartenders try and find clients! These are my tried-and-true connections, visibility tactics, advertising, and marketing methods I used to create my double 6-figure business.
The importance of marketing for your business is that it makes the customers aware of your products or services, engages them, and helps them make the buying decision. In this course You will learn the who, what, when, where, and how you will find the best target market customers that will be interested in finding out more about your services.
You will be invited to a private viewing room on Facebook. Log onto the “featured tab” at the top of the page. You will be able to view the video 24 hours a day as long as you are a member, you will also receive
Powerful and Proven Sales Strategies
The 12-step path to successful and consistent sales is the holy grail!
Sales are not just about having a great-looking bar or being a great bartender. Sales are about all the things leading up to service that will make you a success at sales and a 6 figure-plus company.
This course will cover the following information:
1 Branding - Does your message connect with the target market, including your competitive advantages/mission?
2 Pricing and packaging- A simple – easy - consistent formula and packaging to increase profits and sales!
3 Lead Generation - Marketing/Advertising – What is your marketing mix – does it connect to your target market – high-wealth clients (green=green)
4 Networking – Industry(venues-planners-etc.)
5 SEO- Internal/External- Being ranked at the top on Google.
6 Lead Capture - Gathering Information/probing questions.
7 Connection/Communication – email/text/phone
8 Sales Strategies – Powerful Sales Strategies and Sales Scripts
9 What to do with Dead leads, past and potential leads
10 Servicing the 4 cycles of clients – Marketing, Sales, Service, After Service
11 Payment Capture – CC, Platforms – Website/email portals
12 Service - The greatest lead of all – Wow your guests and get more guests.
Sales are not just about having a great-looking bar or being a great bartender. Sales are about all the things leading up to service that will make you a success at sales and a 6 figure-plus company.
This course will cover the following information:
1 Branding - Does your message connect with the target market, including your competitive advantages/mission?
2 Pricing and packaging- A simple – easy - consistent formula and packaging to increase profits and sales!
3 Lead Generation - Marketing/Advertising – What is your marketing mix – does it connect to your target market – high-wealth clients (green=green)
4 Networking – Industry(venues-planners-etc.)
5 SEO- Internal/External- Being ranked at the top on Google.
6 Lead Capture - Gathering Information/probing questions.
7 Connection/Communication – email/text/phone
8 Sales Strategies – Powerful Sales Strategies and Sales Scripts
9 What to do with Dead leads, past and potential leads
10 Servicing the 4 cycles of clients – Marketing, Sales, Service, After Service
11 Payment Capture – CC, Platforms – Website/email portals
12 Service - The greatest lead of all – Wow your guests and get more guests.
Agreements/Contracts
Part of Your Sales Process.
Description: This 2.5-hour Live Zoom Course will give you the exact Service Agreement Mixology Mixers gives clients as a formal quote and agreement. This information should be looked over by a service lawyer in your state. State laws may vary.
You will learn line by line, the importance of each element of your contract to encourage sales.
Included in this course is essential information in the contracts from doing over 300 mobile bar parties. Also included are topics and line items that protect you from potential issues and legal aspects of running your business.
This service contract will include:
1 The introduction section to gather guest and party information is vital to understanding the needs of your guest's party.
2 The package section will include what the guest will be receiving. The package section can also be used as a pack list for party preparation.
3 Hours worked beyond the scope of the 4/5 hours of bartending to allow the guest an understanding of how you set your fees.
4 A Simple Fee Section that will improve your ability to sell the package.
5 Refund statements, Payment Methods, Quote Deadlines, Balance Deadlines, and Cancelation Policies.
6 Alcohol Regulations.
7 Upselling Opportunities. Every aspect of your connection to the potential opportunity for sales, including your agreements. This contract presented to you includes a sales aspect to encourage sales.
8 - Beverage outline and order list. It's important to tailor your documents to meet your specific needs and seek legal advice when necessary to protect your interests.
You will be invited to a private viewing room on Facebook. Log onto the “featured tab” at the top of the page. You will be able to view the video 24 hours a day if you are a member, you will also receive a PowerPoint and supplemental documents that you can download and keep.
Description: This 2.5-hour Live Zoom Course will give you the exact Service Agreement Mixology Mixers gives clients as a formal quote and agreement. This information should be looked over by a service lawyer in your state. State laws may vary.
You will learn line by line, the importance of each element of your contract to encourage sales.
Included in this course is essential information in the contracts from doing over 300 mobile bar parties. Also included are topics and line items that protect you from potential issues and legal aspects of running your business.
This service contract will include:
1 The introduction section to gather guest and party information is vital to understanding the needs of your guest's party.
2 The package section will include what the guest will be receiving. The package section can also be used as a pack list for party preparation.
3 Hours worked beyond the scope of the 4/5 hours of bartending to allow the guest an understanding of how you set your fees.
4 A Simple Fee Section that will improve your ability to sell the package.
5 Refund statements, Payment Methods, Quote Deadlines, Balance Deadlines, and Cancelation Policies.
6 Alcohol Regulations.
7 Upselling Opportunities. Every aspect of your connection to the potential opportunity for sales, including your agreements. This contract presented to you includes a sales aspect to encourage sales.
8 - Beverage outline and order list. It's important to tailor your documents to meet your specific needs and seek legal advice when necessary to protect your interests.
You will be invited to a private viewing room on Facebook. Log onto the “featured tab” at the top of the page. You will be able to view the video 24 hours a day if you are a member, you will also receive a PowerPoint and supplemental documents that you can download and keep.
Strategic Planning for Success
The Leaders Lab - This strategic planning course will give you a guide to develop a clear path to success in your business. You will set goals, identify areas that you need to work on that are getting in your way to building a successful and profitable mobile bar business, and put a plan together for that includes an overview of your – Target Market, Branding, Marketing, Sales, Pricing, and Packaging.
WHAT’S INCLUDED:
• Live Zoom and PowerPoint
• Review of your overall business
• Goal Setting
• Breakout sessions
• Project planning
• Future/Goal Setting Strategic Planning for Success
• Worksheets
• Access 24 hours a day – available for one month as a nonmember or unlimited viewing as long as a member.
• Miss the course – no problem, jump on any time to view the uploaded Zoom meeting.
WHAT’S INCLUDED:
• Live Zoom and PowerPoint
• Review of your overall business
• Goal Setting
• Breakout sessions
• Project planning
• Future/Goal Setting Strategic Planning for Success
• Worksheets
• Access 24 hours a day – available for one month as a nonmember or unlimited viewing as long as a member.
• Miss the course – no problem, jump on any time to view the uploaded Zoom meeting.
Coming In January -Website Design
TMBLR Courses
Course Costs $300 -for non-members
Available NOW - Courses
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Branding/Target Market
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Pricing and Packaging
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Marketing
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Agreements/Quotes/Contracts
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Powerful and Proven Sales Strategies
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Strategic Planning
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Wix Website Design - January 29th - 7 PM EST.
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Weekly LeadersLab Live weekly meetings with Carolyn- Open forum for asking questions live.
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Mondays at 7:30 PM EST.
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Coming Soon Courses
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SEO - Search Engine Optimization - February
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Beverage and Menu Planning - February
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Operations - March
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Start-up Documents/Legal/Inventory - March
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